Mercedes-Maybach S600 to Bow at LA Auto Show

Luke Vandezande
by Luke Vandezande
Mercedes-Maybach S 600 (X 222) 2014

Mercedes will officially debut its new ultra luxury sub-brand next week in conjunction with the L.A. Auto Show.

Next week the German luxury auto maker will unveil its new Mercedes-Maybach S600 as an answer to ultra-luxury sedans from Bentley and Rolls-Royce. The photo above is the first official image of its interior.

In doing so, the company is splitting itself into three sub-divisions: Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach. Daimler announced in 2012 that it would discontinue the Maybach brand.

2014 L.A. Auto Show Preview

The Mercedes-Maybach products will reach for even finer levels of luxury than the Mercedes-Benz S-Class sedan and coupe currently do. Powertrain details weren’t announced today, but the company says its new ultra-luxury sedan will set itself apart in the lineup with more interior space, specifically designed seats and interior materials that are more exclusive than what a normal S-Class is available with including “extensive scope for individualization” that will likely try to compete with the bespoke programs Bentley and Rolls-Royce offer.

Mercedes also hinted at more Mercedes-Maybach branded models to come, saying that the sub-brand is more than an equipment line and that it will offer Mercedes-Benz vehicles revised to be more exclusive in the future.

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Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="">Twitter</A> and <A title="Luke on Google+" href="">Google+</A>.

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