Mercedes-Maybach S600 to Bow at LA Auto Show


Mercedes will officially debut its new ultra luxury sub-brand next week in conjunction with the L.A. Auto Show.

Next week the German luxury auto maker will unveil its new Mercedes-Maybach S600 as an answer to ultra-luxury sedans from Bentley and Rolls-Royce. The photo above is the first official image of its interior.

MIn doing so, the company is splitting itself into three sub-divisions: Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach. Daimler announced in 2012 that it would discontinue the Maybach brand.

2014 L.A. Auto Show Preview

The Mercedes-Maybach products will reach for even finer levels of luxury than the Mercedes-Benz S-Class sedan and coupe currently do. Powertrain details weren’t announced today, but the company says its new ultra-luxury sedan will set itself apart in the lineup with more interior space, specifically designed seats and interior materials that are more exclusive than what a normal S-Class is available with including “extensive scope for individualization” that will likely try to compete with the bespoke programs Bentley and Rolls-Royce offer.

Mercedes also hinted at more Mercedes-Maybach branded models to come, saying that the sub-brand is more than an equipment line and that it will offer Mercedes-Benz vehicles revised to be more exclusive in the future.

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