Audi's First EV Will Be a Tesla Rival

Jason Siu
by Jason Siu

Audi’s first all-electric vehicle might not be a Model S fighter after all.

Instead, it appears that the German automaker will introduce a crossover in 2017 built to challenge the Tesla Model X and it will be Audi’s first mainstream all-electric vehicle.

But first, we’ll see more of Audi’s electrification plans starting with the plug-in hybrid A3 e-tron this year, which will be followed by a hybrid Audi R8 variant next year. According to Audi CEO Rupert Stadler in an interview with Bloomberg, Audi’s first all-electric vehicle is “probably going to be a crossover, but development work is ongoing.”

SEE ALSO: Audi Developing Tesla Model S Fighter

While a sedan to compete with the Model S would make sense for Audi, the crossover market is the one to best in currently so it’s no surprise Audi is opting to go that direction. The Tesla Model X will start deliveries next year, so it’ll have a two-year head start on Audi’s offering.

GALLERY: Audi R8 e-tron

[Source: Automotive News]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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