1. Sorting through the sub-compact crossover pile
The Juke is a hit in Europe with a limited, but loyal and enthusiastic following in North America. Even Nissan admits that its success came as a surprise.
But now the Juke is part of what’s become one of the fastest growing segments: sub-compact crossovers. Unlike more mature parts of the market, America’s smallest crossovers aren’t competing with one another in as direct a manner as, say the Civic and Corolla or the Camry and Accord do.
Nissan’s sub-compact crossover is vastly different than the Chevrolet Trax, yet they’re still technically competitors. Newcomers like the Honda HR-V and Mazda CX-3 will be here soon too, so what is Nissan bringing to the table?