Nissan Reveals Innovative 24 Hours of Le Mans Race Car
Nissan will challenge the very best in the world at the 24 Hours of Le Mans this year and they’ll do it in a wild new race car.
The car made its world premiere during a 90 second commercial during Super Bowl XLIX and promises to find its own way to the checkered flag.
Unlike its rivals at Porsche, Audi and Toyota this prototype race car is a front-engine setup and is also front-wheel drive. It makes used of a 3.0-liter V6 engine and a kinetic energy recovery system
“It gave us great pride to reveal the Nissan GT-R LM NISMO during the Super Bowl,” said Roel de Vries, global head of Marketing and Brand Strategy at Nissan. “The combination of the Super Bowl and the Le Mans 24 Hours – two of the most watched sporting events in the world – presented us with a unique opportunity to showcase our most ambitious motorsport program in recent times. The GT-R is our flagship road car. This, the ultimate GT-R, continues a sporting bloodline that goes back three decades with NISMO, the motorsport and performance arm of Nissan. Le Mans drives innovation, so success on the track will lead to greater innovation in our road car range. We are the new kids at Le Mans. Our opponents are the best in the world, but we are ready.”
The new car will compete int he full FIA World Endurance Championship series and will first hit the track at Silverstone in he UK on April 12th.
GALLERY: Nissan GTR LM NISMO
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With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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