Alfa Romeo Prepares Product Onslaught in Revival Plans
Alfa Romeo is looking to grow aggressively in the U.S. market over the next three years.
The Italian automaker’s next new model will make its debut very soon, but the 4C and Giulia are just the beginning. Earlier this year, Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne updated the plan for Alfa Romeo’s revival in the U.S. and worldwide, with hopes of bringing the brand to the same level as competitors Audi and BMW. Last year, Alfa Romeo sold 70,000 vehicles worldwide and FCA wants to increase that figure to 400,000 by 2018. Ideally, one-third of that volume will be sold in the U.S. as Alfa Romeo aims to gain market share in the American luxury market.
The eight models that are expected to join Alfa Romeo’s lineup in the next three years include the Giulia, a full-size sedan, a pair of SUVs, a second midsize model, a specialty vehicle like the existing two-seat 4C and two compact models, one of which is expected to replace the aging Giulietta.
SEE ALSO: New Alfa Romeo Giulia Leaks Ahead of Official Debut
The Giulia will be the brand’s first new volume model since the MiTo subcompact launched in 2008. The entry-level Giulia model will compete with the BMW 3 Series and Audi A4 models, while the high-performance variants look to take on the M3 and RS4. Expect the Giulia to make its first public auto show appearance at the Frankfurt Motor Show later this year in September.
Currently, FCA plans to begin production on the Giulia in November and the company has been spied testing a crossover in Europe.
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Keep Nazis car drivers off Alfa romeo. Keep bmw drivers in bms, and Audi driver in their dull kraut box. Alfa is rusty and will fall to bits , petrolheads only