The first-ever dedicated BMW i showroom will open in Tokyo and will be called “BMW i Megacity studio.”
Japan is one of the largest markets worldwide for electrified vehicles, and the country actually has more charging stations than gas stations. Naturally, it’s fitting that the German automaker is opting to open the first dedicated showroom for its electrified i sub-brand in Tokyo in hopes of bringing more attention to its luxury offerings of plug-in hybrid and electric vehicles.
For the past decade or so, the hybrid and electric vehicle market has been dominated by domestic Japanese brands including Nissan, Mitsubishi and Toyota. BMW is hoping a dedicated showroom for the i3 and i8 models will help attract buyers who would normally shop Japanese brands.
SEE ALSO: BMW i3 Review
The BMW i Megacity studio features an open glass display with eco-friendly materials including a ceiling packed with solar panels that are used to charge the BMW i3s as well powering as the showroom itself. The showroom will not only allow potential buyers to test drive the i3, but will also serve as a hub for i3 car sharing.
Visitors can also check out BMW i lifestyle accessories at the showroom that has just opened to the public on September 4, 2015.
Discuss this story at our BMW Forum