This is Not a Lamborghini Urus, But It Plays One on the Internet

Sebastien Bell
by Sebastien Bell
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this is not a lamborghini urus but it plays one on the internet

A photo of a mysterious SUV wrapped in Lamborghini camouflage and rocking “Lamborghini” tape (how much do you want a roll of that in your stocking?) has been making the rounds of the internet.

As a result, the internet has been abuzz speculating on whether or not this test vehicle is Lamborghini’s fabled Urus, SUV.

Our trusty spy photographers from CarPix assure us that this is not a Urus. Instead, it’s a promotional tool for a Lamborghini dealer in Nurnberg that’s being used to advertise the Urus.

SEE ALSO: Lamborghini Urus to Use Twin-Turbo V8

This picture of the SUV, though it has a Lambo badge between the lights, clearly has Q7 taillights. Along the side are written the words “Die Urus kommt,” which the Google tells me is German for the Urus is coming.

The Volkswagen Group actually has a rich history of disguising SUVs as other brands’ SUVs, as you may recall from when VW disguised a Tiguan as a Kia. And in no way does that prove that SUVs are all jelly beans that pretty much look the same and I won’t hear any arguments to that effect.

At any rate, turns out you can’t trust everything you see on the internet. Who knew?

This article originally appeared on

Sebastien Bell
Sebastien Bell

Sebastien is a roving reporter who covers Euros, domestics, and all things enthusiast. He has been writing about the automotive industry for four years and obsessed with it his whole life. He studied English at the Wilfrid Laurier University. Sebastien also edits for AutoGuide's sister sites VW Vortex, Fourtitude, Swedespeed, GM Inside News, All Ford Mustangs, and more.

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