This One Tweet Shows How Hard It Will Be for VW to Earn Back Trust
If you think Volkswagen’s dieselgate scandal hasn’t left a lasting impression with customers, think again.
Just to give an idea of how much Volkswagen’s image has changed as a result of cheating on diesel emissions tests, the company made what seemed to be a harmless tweet earlier this week. “VW love is the passion we have for our vehicles. It’s a camaraderie between owners & vehicles,” the tweet read, quoting John B. As with everything on social media, it quickly spread around and Volkswagen owners chimed in.
SEE ALSO: Buyback or Fix: VW Diesel Owners Weigh in on Settlement
One person, Bill Tamerlane, replied with “No camaraderie felt on my end. No proper escalation process for valid customer issues.” Another user talked about how he has been a “fanboy” of the brand, but his experience with TDI has killed the trust he had.
It may seem like a small sample size, but it does show the uphill battle Volkswagen has to change its image over the coming years.
“VW love is the passion we have for our vehicles. It’s a camaraderie between owners & vehicles.” – John B. #VDubLove pic.twitter.com/d12dV2PPll
— Volkswagen USA (@VW) December 9, 2016
@VW No camaraderie felt on my end. No proper escalation process for valid customer issues.
— Bill Tamerlane (@BillTamerlane) December 9, 2016
@VW I’ve owned 20 air-cooled and water-cooled #VW cars. I’m a “fanboy” of the brand but my experience w/ #TDI has killed the trust I had.
— Nate Jones (@NatronJones) December 9, 2016
@VW I done with VW. They have re’sched my TDI #Dieselgate buyback now for a 3rd time. I had a VW since i was 18. I am 33 now. ever again!
— William Clinton (@wclinton91) December 10, 2016
@VW @VWnews Really ?! Scamming your customers ? & Governments ? Are you serious? Dont treat us as like a fool!
— Domingo Martinez M (@DoMarMac) December 12, 2016
@VW Can’t wait to turn in my keys to complete my #Dieselgate TDI experience. Will keep our other VW not affected but still tricked & ticked.
— David Geipel (@DavidGeipel) December 10, 2016
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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