Audi Takes a Page From Disney's Playbook for Latest Commercial
Audi is sending a strong message with its latest ad.
The commercial comes from Audi Spain and is titled “The Doll That Chose to Drive,” with a Barbie-like figurine climbing into the driver’s seat of an Audi R8. Along with the highly detailed animation that seemingly mimics a Disney or Pixar movie, the commercial also establishes its motive of breaking down gender stereotyping. There are subtle hints throughout the video, including its play on contrasting pink and blue elements.
SEE ALSO: Audi Plans to Launch Self-Driving Car by 2020
The ad was made for Christmas season and broadcast on TV, in theaters, on YouTube and across social media and generated over one million views in just three days. As part of the campaign, limited edition versions of the Audi R8 and doll were also given away at no cost.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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No other car brand needs commercials with little boys picking up girl dolls to play with. Not even FUBARu and MINI.