Baby Groot Helps Promote Ford's Baby SUV
Ford has employed arguably the best character in Guardians of the Galaxy to help promote its new crossover.
Shining the spotlight on the all-new Ford EcoSport, the American automaker has teamed up with Guardians of the Galaxy Vol. 2 to incorporate the always-adorable Baby Groot in its commercial. The Ford EcoSport will also be featured in the Guardians of the Galaxy “What If?…EcoSport Adventure” comic, presented by Ford. Only 500 prints of the comic book will be released, that stars the Ford EcoSport, Groot, Star-Lord, Gamora, Dax and Rocket. It will also be published online for a short period of time here.
SEE ALSO: Ford EcoSport is a New Baby SUV for the US
There’s also a “Be the Guardian of Your Galaxy” sweepstakes, where entrants get a chance to win a Ford EcoSport, a hometown screening of the movie, one of 150 custom illustrations by a Marvel artist depicting the fan as a galactic hero, and plenty of swag.
The all-new Ford EcoSport goes on sale in early 2018 and you can catch the new compact crossover on the big screen when Guardians of the Galaxy Vol. 2 hits theaters May 5.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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