Audi Tweaks Packaging, Pricing For Its Entire 2018 Lineup

Jason Siu
by Jason Siu

Audi is looking to build on 76 straight months of record sales.

The German automaker has announced pricing for its updated 2018 model lineup, with various models gaining new standard features, while others receive sportier interior and exterior design packages.

SEE ALSO: 2018 Audi S4 Review

2018 Audi A3

New for the 2018 model year, the A3 gets the Audi music interface with two USB ports for data and charging as standard on all models and trims, along with heated front seats. Standard on the A3 Premium Plus trim are Audi side assist and available as an option is the Bang & Olufsen Sound System as part of the Technology Package that also includes MMI Navigation plus and the Audi Virtual Cockpit.

There’s a new S sport package available for the 2018 Audi S3 that combines red brake calipers and Audi magnetic ride into one offering. Also new for 2018 are available 18-inch wheels with all-season tires as part of the Sport package for the 2018 Audi A3 Sportback e-tron.

The 2018 Audi A3 starts from $32,925 including destination, while the A3 Sportback e-tron has a starting price of $40,475. Also available is the A3 Cabriolet from $39,325.

2018 Audi A4

The Audi A4 is one of the brand’s best-selling models and receives a few updates for the 2018 model year. The Premium trim now has heated front seats and S line exterior design elements as standard, while Audi side assist and Audi Pre Sense rear are now standard on the Premium Plus trim. The Prestige trim model gets driver assistance systems including Audi active lane assist, adaptive cruise control with stop & go and traffic sign recognition are now standard, along with dual-pane acoustic glass for front side windows and leatherette covered center console and door armrests.

SEE ALSO: 2017 Audi A4 Long-Term Test: Virtual Cockpit and MMI Infotainment System

The German automaker has also added a newly available Black optic plus package that includes exterior design components like 18-inch gloss black wheels with all-season tires, red brake calipers, high-gloss black side sill blades, rear lip spoiler and exterior mirror housings in gloss black. The interior receives a three-spoke, flat-bottom steering wheel with S badging, piano black inlays, a leatherette covered center console and door armrests as well as contrast red stitching throughout the interior.

Look for the 2018 Audi A4 to have a starting price of $36,975 while the S4 will start from $52,375.

2018 Audi A4 Allroad

More standard driver assistance systems and technologies have been added to the 2018 Audi A4 Allroad, with Audi side assist and pre sense rear now standard on Premium Plus. The Prestige trim gains standard Audi active lane assist with adaptive cruise control and stop & go, high beam assistant and traffic sign recognition. Available as part of the warm weather package on the Premium Plus trim are ventilated front sport seats.

Pricing for the 2018 Audi A4 Allroad starts from $45,475.

2018 Audi A6

The 2018 Audi A6 sees the addition of the 2.0T FWD and 2.0T quattro models added to the lineup, while the 3.0-liter TFSI V6 engine is now offered with 340 horsepower and 325 pound-feet of torque. Standard equipment on the Premium trim level includes MMI Navigation plus and Audi advanced key, while Premium Plus models include standard LED headlights and full LED interior lighting. Now standard on the Prestige trim is the top view camera.

A new Competition package is available on Premium Plus and Prestige trims, adding black exterior mirror housings, red brake calipers, 20-inch Titanium matte wheels with summer tires, sport suspension and quattro sport differential. The Competition package also includes brushed aluminum inlays, S sport seats with diamond-stitching, three-spoke flat bottom multifunction steering wheel with shift paddles and a black cloth headliner for the interior.

The 2018 Audi A6 starts from $50,675 while the high-performance S6 has a $72,875 price tag.

2018 Audi A7

Modest changes have been made to the 2018 Audi A7 lineup, with standard full LED ambient interior lighting added on Premium Plus trims, while the Prestige trim gets a standard corner view camera. The A7 also receives the newly available Competition package, which adds black optic exterior elements, S-line bumpers, red brake calipers, sport suspension and a quattro sport differential. Interior additions include brushed aluminum inlays, flat bottom steering wheel and S sport seats with contrast stitching.

Meanwhile, the 2018 Audi S7 receives additional wheel and tire options including standard 20-inch five-parallel spoke S-design wheels with summer tires, and available 21-inch 10-V-spoke Audi Sport wheels also paired to summer tires. The 2018 Audi RS 7 gets standard 21-inch, five-spoke-blade-design wheels with summer tires, in addition to added standard sport exhaust with black finishers.

Pricing for the 2018 Audi A7 starts from $70,675 while the S7 is $82,175. The range-topping RS 7 starts from $114,875.

2018 Audi A8

Audi’s flagship sedan gets a few updates for the 2018 model year, with the A8 L equipped with the 3.0T six-cylinder engine getting an available Executive package with 20-inch wheels with all-season tires and driver assistance systems such as Audi active lane assist, adaptive cruise control with stop & go, head-up display, Audi side assist and Audi pre sense rear. The Executive package also adds front seat ventilation with massage function, rear heated seats, a heated four-spoke multifunction steering wheel with shift paddles and a panoramic sunroof.

The 4.0T variants offer the available Executive plus package, adding rear seat comfort features like power lumbar support for rear outboard seats, separate power rear seats and rear seat ventilation with massage function. For a sportier style, buyers can choose from the Black optic packages for the A8 that are available in both 20- and 21-inch wheel sizes, while adding black accents to the standard Sport style exterior package of the A8.

The 2018 Audi A8 has a starting price of $83,475 while the S8 starts from $116,875.

2018 Audi Q3

If you’re looking for a crossover, the 2018 Audi Q3 now features standard S line exterior design elements including an S line front bumper, door sills and badging, while heated front seats are outfitted to the cabin. There’s a new Convenience package that is available on the Premium trim, which adds Audi advanced key, power tailgate, aluminum satellite inlays and an auto-dimming interior mirror with compass.

For the Premium plus trim, Audi has added standard Audi side assist and full LED headlights and tail lights with dynamic rear turn signals. There’s an available Sport plus package for the Premium Plus trim that now also includes a three-spoke flat-bottom multifunction steering wheel with shift paddles. The new Sport package joins the available Black optic exterior kit that adds black roof rails and 19-inch, 10-spoke titanium design wheels with all-season tires.

The 2018 Audi Q3 starts from $33,875.

2018 Audi Q7

The largest SUV Audi currently offers is the Q7, and for the 2018 model year, Audi advanced key now comes standard across all trims. The Premium Plus model gets standard 3D Bose Surround Sound system, while the 3.0T Prestige models gets standard power door closers.

Pricing for the 2018 Audi Q7 starts from $50,875.

2018 Audi TT and Audi TTS

If you’re looking for something sportier, the 2018 Audi TT and TTS models feature updated packages to offer customers more refreshed design and technology options. Now standard on the TT Coupe and Roadster models are parking sensors, while the available technology package now includes a 12-speaker, 680-watt Bang & Olufsen Sound System. Also new for the 2018 model year is an available S line competition package that adds high gloss exterior accents, brushed aluminum door sills and inlays, red brake calipers, S line sport suspension, leather/Alcantara-trimmed S sport seats with S line embossing and a flat-bottom multifunction S line steering wheel.

The TTS Coupe offers an exclusive interior package that outfits the sports car with fine Nappa leather-trimmed S embossed front seats with contrast diamond stitching and extended leather trim and controls with three color options: Calendula Yellow, Crimson Red and Cloudy Gray.

The 2018 Audi TT starts from $44,925 while the TTS gets a $53,925 starting price.

2018 Audi R8 Coupe and Spyder

And finally, the 2018 Audi R8 Coupe and Spyder models now come standard with Audi smartphone interface for compatible devices. There’s a newly available Black optic package that includes 20-inch forged wheels finished in high gloss Anthracite and paired to summer tires. The package also includes gloss black exhaust tips, Mythos black side blades and Titanium Black exterior trim. Standard on the V10 plus model are full LED headlights with Audi laser light, while they can be had as an option on the standard V10 models.

Inside the 2018 Audi R8 are standard Anthracite high-gloss inlays on V10 models and Carbon sigma high-gloss inlays on V10 plus models. There’s Audi Sport badging on the front grille, which replaces the quattro badge on all R8 models, while Audi Sport puddle lights are now standard on all R8 models.

The 2018 Audi R8 Coupe starts from $166,150 while the Spyder is $178,350.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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