Matthew McConaughey is Back Behind the Wheel of a Lincoln
Two new commercials will be airing, starring the new Lincoln Navigator and Matthew McConaughey.
Somehow, Lincoln has managed to strike gold with its commercials featuring McConaughey. When the first commercials aired with McConaughey, they became a viral sensation with other famous actors poking fun of McConaughey and doing their own versions of them. And now they will have even more to work with, as McConaughey is back behind the wheel to promote the new Lincoln Navigator.
The first campaign is titled “Perfect Rhythm” and “combines dramatic visuals and eclectic music to drive home the message that the all-new Navigator is a powerful, capable vehicle that elevates travel to a new level of comfort and style,” says Lincoln. It premieres on Lincoln’s Twitter and YouTube channels, ahead of airing during the January 1 College Football Playoff as a TV ad.
Shot in the Pacific Northwest by Wally Pfister, Perfect Rhythm focuses on capturing the capability of the most powerful vehicle in Lincoln’s lineup. A second spot starring McConaughey and the Navigator will air later in the month.
“This piece is all about energy,” said John Emmert, group marketing manager, The Lincoln Motor Company. “You see Matthew in control. He starts a rhythm and it builds, and he becomes the master of his experience. We’ve overlaid a complex sound design as a freight train enters the scene and rumbles by. There’s this wonderful crescendo of light and sound that builds and then ends as suddenly as it begins.”
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