During this year’s Super Bowl, Mercedes is hosting the “Last Fan Standing” challenge with one winner getting a Mercedes-AMG C43 Coupe.
A modern take on a classic challenge, the German automaker’s “Last Fan Standing” will have contenders testing their patience and stamina by being the last person with a finger planted on a vehicle in an app. The digital competition will require players to use their fingers to follow a virtual Mercedes-AMG C43 Coupe around a smartphone screen until their patience or attention gives way. If a player loses contact with the car, they’re out – and the last person touching the car wins it.
Eventually as the game’s difficulty progresses and more contestants drop out, a live counter will appear showing the number of players remaining and how long they’ve managed to keep their finger on the prize.
Those interested in participating will have a chance to practice before the official competition begins at 3:30 PM Pacific / 6:30 PM Eastern on February 4. Starting January 31, players can check out an interactive training game that allows them to practice tracking the car on a screen, as well as setup reminders and invite their friends to play by visiting LastFanStanding.com. Also, after registering on February 4, players who share on Twitter that they’re joining the game can receive a one-off, five-minute “timeout” to use at their convenience.
“We wanted to get beyond the traditional game-day executions and do something that was more reflective of the social co-viewing phenomena that game day has become with people alternating between watching the big screen and socializing on the small one,” said Drew Slaven, vice president of marketing for MBUSA. “Earlier this year we launched a digital campaign for our high-performance Mercedes-AMG models called ‘Join the Obsessed’ and that’s what inspired Last Fan Standing. So, may the most obsessed win on February 4.”
Discuss this story on our Mercedes-Benz Forum