Audi's Back at It With the Brilliant Billboards

Sebastien Bell
by Sebastien Bell

Remember when Audi and BMW had a billboard fight?

Yeah. Happier days. Well, the days may not be getting much better, but at least BMW and Audi are back at it.

This round of billboard battling comes from Tunisia, so unfortunately the copy is French, but some things transcend language.

Things kicked off when BMW and the marketing team at Ben Jemaa Motors installed a billboard in front of the Audi/Porsche dealership in Tunis, Tunisia’s capital. Literally throwing shade on the dealership (probably).

SEE ALSO: 2018 Audi S3 vs BMW M240i Comparison

The billboard reminds customers that it’s not too late to change their mind and switch to a BMW.

Not bad, right?

Audi fired back, though, with a billboard reading “LOOOOL you don’t leave a winning team,” which I think we can all agree is better.

Whoever wins this battle of wits, I think we can all agree that, truly, we all win when brands battle for our attentions.

A version of this story originally appeared on VW Vortex

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Sebastien Bell
Sebastien Bell

Sebastien is a roving reporter who covers Euros, domestics, and all things enthusiast. He has been writing about the automotive industry for four years and obsessed with it his whole life. He studied English at the Wilfrid Laurier University. Sebastien also edits for AutoGuide's sister sites VW Vortex, Fourtitude, Swedespeed, GM Inside News, All Ford Mustangs, and more.

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