Detroit Auto Show Dates Could Be Changed Because of CES
Organizers for the North American International Auto Show in Detroit are considering moving the annual event from January to October.
According to the Wall Street Journal, the show is “likely” to be moved to October in coming years in order to distance itself from the Consumer Electronics Show in Las Vegas, which is also held in early January. The warmer weather in October would also allow media and public show attendees to test drive and sample the latest products on streets that aren’t covered in snow or ice.
SEE ALSO: Is it the Beginning of the End for the Detroit Auto Show?
The Detroit show has faced an exodus of manufacturers in recent years. Most recently, Daimler said Mercedes-Benz wouldn’t be attending the 2019 edition of the show – a brand that typically brings an array of impressive cars to the show and has a large booth space. Other automakers that have withdrawn from the show in recent years include Mazda, Mini, Volvo, Ferrari, Lamborghini and Mitsubishi, among others.
If Detroit were to be moved to October, it would join the semi-annual Paris and Frankfurt Motor Shows in being held in the fall.
A spokesperson for NAIAS said the organizers are “exploring opportunities to better leverage the show and the region,” going forward.
[Source: WSJ]
Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.
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mmm, it's less about CES and more about Daimler, Mazda, Mini, Volvo, Ferrari, Lamborghini and Mitsubishi not attending