2019 Mazda3 Boss Has an Unusual Favorite Feature

Craig Cole
by Craig Cole
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2019 mazda3 boss has an unusual favorite feature

What is the 2019 Mazda3 program manager’s favorite part of this all-new compact car? You’ll never guess what it is.

“Surprisingly, [it’s] the audio system,” said Kouta Beppu. “Because the usual answer, of course, of auto manufacturers, is the engine or the platform, but this time around it was really the sound system.”

Engineers radically altered the speaker positioning in the new Mazda3. In fact, they’ve moved the bass speaker to a curious spot: outside the vehicle interior.

This major audio-system component is now located at the A-pillar’s base on the cowl side. “And why did we do that?” asked Beppu. He said normal low-frequency speakers are located in the door panels of most cars, “But what we’ve found out is… it’s very difficult to get the good-quality sound of the bass to the passengers.” So, that’s why it’s in such an unusual place.

SEE ALSO: 8 Design Secrets of the 2020 Mazda3

Visualizing its location, the bass speaker is tucked into a cavity just underneath the fender and behind the front wheel. It can’t be seen without some disassembly, “But thanks to that we’ve been able to drastically improve the dynamic range of the sound system,” said Beppu.

Engineers also carefully placed the new Mazda3’s high-frequency tweeters, placing them at the base of the A-pillars, aimed directly at the driver. Beppu said that high frequencies have very low amplitude and, “If you reflect it off some surface there’s diffraction, meaning that you lose a lot of the energy… and therefore you lose the clarity of the high frequency.

“And when we finished with the development and we got the test drives done by executives and other departments the first thing they said when they get out is, ‘The audio system is really good,’” noted Beppu, who was disappointed he couldn’t demonstrate the sound system’s alleged superiority during our all-too-brief interview. “So that’s for another day,” he said, one we’re eagerly looking forward to.

ALSO SEE: Here’s Why the 2020 Mazda3 Has a Torsion-Beam Rear Suspension

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Craig Cole
Craig Cole

Born and raised in metro Detroit, Craig was steeped in mechanics from childhood. He feels as much at home with a wrench or welding gun in his hand as he does behind the wheel or in front of a camera. Putting his Bachelor's Degree in Journalism to good use, he's always pumping out videos, reviews, and features for AutoGuide.com. When the workday is over, he can be found out driving his fully restored 1936 Ford V8 sedan. Craig has covered the automotive industry full time for more than 10 years and is a member of the Automotive Press Association (APA) and Midwest Automotive Media Association (MAMA).

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 1 comment
  • Gordon Fisher Gordon Fisher on Jul 23, 2022

    Totally disagree. I hate, repeat, hate this system. Sound is ok. Noise abatement is ok. Leaving out the auxiliary input is totally unacceptable. I own physical media for two reasons. Superior playback sound and ability to listen to what I want rather than someone's playlist. I don't listen to computer files. I don't listen to satellite radio. They have playlists just like broadcast radio. Mazda has effectively prevented my from listening to what I want to hear in my car. Worse yet, they tell me I can't an auxiliary input but won't tell me why. Sorry but "You'll void your warranty" or "It's designed to work as it is" is not an explanation. I would like an explanation as to why I can't add an input and plug in an analog playback device as I have always done. I can't even have it ripped out and replaced because it's designed into the car. Again, I hate this system and wish I could get rid of it.