#2010GenevaAutoShow

Lamborghini always delivers something impressive at the Geneva Auto Show and 2010 looks to be no different. After launching the LP670-4 SuperVeloce in ’09, an SV version of the Gallardo LP560-4 is rumored to be in the works.

While Ferrari has claimed hybrid F-Cars are several years off, a recent report suggests that a hybrid version of the company’s 599 GTB flagship will debut at the Geneva Auto Show in March. This hybrid will likely be performance based and use a kinetic energy recovery system (KERS) setup similar to the ones designed for Formula One.

Over the next several months Audi will unveil a cleveryly divised marketing plan to pump up interest in its upcoming A1 model. But if you live in North America, just ignore it all, as the luxury German automaker has no plans to deliver the car to the U.S.

Audi has just launched a marketing campaign that will culminate at the Geneva Auto Show in March, when the German automaker officially introduces the world to the A1. Audi says its new A1 will be the first premium vehicle offered in the subcompact segment.