Why I Still Play With Hot Wheels Cars as an Adult

There’s something strange about navigating the toy aisle of your local big box store as an adult. Quite quickly you realize, with a clarity that was entirely absent as a child, that huge swathes of the playthings designed to be consumed by kids (after haranguing their parents for days and weeks on end) exist in lock-step with media properties that are themselves little more than multi-million dollar advertising platforms.

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