#HyundaiAzera

Now that the 2014 Hyundai Equus has been released with its updates, the Korean automaker will begin rolling out more changes to the rest of its model lineup.

The National Highway Traffic Safety Administration (NHTSA) has announced the recall of 5,200 Hyundai Azera sedans regarding issues with the occupant detection system. 

Based on the Hyundai Azera, the Kia Cadenza just made its way into the public eye here at the 2013 Detroit Auto Show, marking Kia’s entrance into the premium-sedan segment.

Hyundai may have just launched its Azera in America, but in its home country of Korea, the automaker has updated the sedan for the 2013 model year with some subtle changes.

Film director, screenwriter, actor, and producer Wes Anderson is probably most well known for his Academy Award nominations for Best Original Screenplay for The Royal Tenenbaums and Fantastic Mr. Fox, which was nominated for the 2010 Academy Award for Best Animated Film. Now the producer has shared his talents with Korean automaker Hyundai on its new commercials for the upcoming Azera.

In the first commercial, titled “Modern Life”, the Wes Anderson-directed ad shows off the luxurious Azera interior that features front and rear heated seats, ventilated power front seats, ambient lighting system, Infinity or Dimension audio systems, iPod and USB input jacks, as well as Bluetooth hands-free connectivity. The other commercial, “Talk to My Car” has much more prevalent Wes Anderson influences featuring plenty of simply, yet effective visual effects. It focuses on Hyundai’s new Blue Link technology, which helps make driving safer, easier, and more fun. It keeps the Azera connected at all times and can help the driver find a close gas station, learn about mechanical issues, remind you about maintenance for your vehicle, call for assistance, or even find you your favorite restaurant nearby.

Watch the pair of Hyundai Azera commercials after the break and look for seven more Hyundai ads during the Oscar’s this weekend.

[Source: Adweek]

Hyundai has been enjoying immense growth and success in the North American market over the last few years, having posted 21-percent growth in the first 10 months of 2011.  But now, Hyundai is only planning to increase production by 8-percent for the United States for 2012.

Don’t live in LA, or you just can’t be bothered to face the crowds and finish off your day with sore feet? Then you’re in luck. AutoGuide has done all the footwork (and the talkie talkie, and the video editing), to bring you the highlights from the 2011 LA Auto Show. From the Subaru BRZ STI Concept, to the 650-hp Shelby GT500 watch our video series to get the rundown on the most exciting vehicles at this year’s show.

Watch all of AutoGuide’s 2011 LA Auto Show videos below: