#NewModelS

Catching a problem early usually means avoiding it, but in GM’s case it’s looking like the opposite will prove true.

It’s hard out there for a sports car manufacturer, especially if it is owned by a larger company.

Not to be left out of the fun, Lexus is joining the Super Bowl action with an ad of its own.

The first time the company is running an ad during the big game, this 30-second spot will star the 2013 GS. Titled “The Beast,” the commercial features the GS breaking free of a silver metal box, proving that “change cannot be contained.” At the end of the commercial, you can see four additional containers in the background – according to Lexus, these represent new models that will be revealed later this year.

“The Beast” will air during the end of the first quarter, but just watch it after the jump if you can’t wait a few more days to see it.

The past 20 years were pretty stable in the automotive industry. Mostly predictable releases with a steady rate for manufacturers to introduce new models that seemed like a consistant recipe for success.

Mitsubishi has achieved decent amounts of success with the i-MiEV electric car in its home land, and also in Europe, where this model is also sold badged as a Peugeot iOn.

Let’s hope this alliance will bear better fruit this time around, as Maserati is set to unveil their Kubang SUV concept at the North American International Auto Show in Detroit next month.

Their latest concept is called i-oniq and it is the work of Hyundai’s European research and development center in Russelsheim, Germany.

German auto giant Volkswagen wants a piece of the action and is now planning to bring its Evoque-fighter to the market by 2014. This new model will sit on a modified Golf platform.

Honda is having a pretty tough year compared to its competitors, with an unsuccessful North American Civic refresh and the floods in Thailand hurting their production. Just how tough has this year been for Honda? They’re the only large automaker to post a US sales decline last month, when total sales jumped 14-percent throughout the industry.

This next one will be called the 599 GTB 60F1 Edition and it is to commemorate 60-years since Ferrari won its first race in Formula 1 back in July of 1951, at the Silverstone circuit.

Now a unnamed senior company source has revealed that the new Mazda6 will spawn a coupe model, which will be based on the stunning Takeri concept car, which was a hit at the recent Tokyo Motor Show.

However, earlier in the year there were rumors that the Evo might get killed off. Thankfully, those are not true but according to company insiders, a plug-in hybrid Evo will be launched within three-years time.

If you own a small volume, exotic car company that is working hard to build its pedigree and customer base, there is perhaps no better place than Dubai to launch your new product.

Well if you happen to live in Kia’s home market of S. Korea, you could look into their newest offering, dubbed the Ray.

While Suzuki cars might not be very popular in North America, in its home market of Japan, they are a very big deal indeed. So to serve their home market, Suzuki is bringing a trio of concept cars for the upcoming Tokyo Motor Show. These are the Regina, Q Concept and the Swift EV Hybrid.