#a2

Audi is backpedalling out of its plan to build the A2, which debuted in September, 2011 in Frankfurt. 

The small crossover market isn’t very well explored yet, which makes it ripe for picking. Nissan already caught on to this with the Juke, but it seems Audi is smelling blood in the water too.

The past 20 years were pretty stable in the automotive industry. Mostly predictable releases with a steady rate for manufacturers to introduce new models that seemed like a consistant recipe for success.

Audi‘s answer to BMW‘s i3 EV will be on display at the Frankfurt Motor Show, but they just couldn’t wait until then to show off what we can expect to see. Despite these photos being mostly computer generated renderings they give a good idea of Audi’s direction with their A2 Concept, which currently is rumored to arrive around 2015. Chances are, Audi’s electric subcompact will focus more on luxury and fuel economy than BMW’s i3, and its styling definitely takes on Audi’s traditional cues.

Lately it seems like auto shows have become just another venue for another automaker to unveil another electric vehicle concept. The 2011 Frankfurt Motor Show will be no different, as Audi is set to display its new electric A2 concept alongside the introduction of the new Audi S6, S7, and S8.