#conquest

Toronto-based Conquest Vehicles has announced the pricing and options available for their 2012 Knight XV fully-armored luxury SUV. The 2012 model will have a starting MSRP of $629,000 but will come with several standard features that used to be options on the previous model. For 2012, Conquest Vehicles revamped their Knight XV by redesigning the interior and cockpit, and now includes front and rear commercial-grade air ride suspension, front power windows, and a 360-degree roof mounted, joystick controlled searchlights. In addition, the vehicle has been widened and lengthened to go along with its freshened front end design.

The all important metric of “conquest sales”, vehicles which steal owners away from another brand, has a new king, the Hyundai Sonata. The Korean automaker’s mid-size sedan has been a smash hit, and evidently done its part to steal consumers aware from other manufacturers.

New luxury vehicles tend to post exceptional sales within the first year or so of their introduction, only to taper off to more reasonable levels as the vehicle’s life cycle continues.