#korea

Hyundai‘s Sonata has won high praise from many automotive journalists, Autoguide included, for its distinctive styling, refined manners and great value.

Hot on the heels of Kia’s awesome advertisement for their Soul compact car, Hyundai‘s South African arm has just launched a new spot for the Tuscon crossover (known as the ix35 in South Africa) taking off the wildly popular TV series Top Gear.

The spot, features a mock driving show called “Top Deer”, and features dead-on voice impressions of hosts James May, Jeremy Clarkson and Richard Hammond (represented by a turtle, wildebeest and hamster respectively), the familiar Top Gear episode format and typical cinematography.  The ad, along with its companion segment, (where their hired gun race driver “The Stag” tests his mettle against the car) manages to take a tongue-in-cheek swipe at the BBC hit, which hasn’t always been so kind to Korean cars.

We have no idea how Hyundai is perceived in South Africa, but the cheeky ads are sure to resonate in a country gripped with the festive spirit of the World Cup and a booming new middle-class eager to buy brand new cars.

Hit the jump to see both Hyundai ads

[Source: Autoblog]