#moab

Jeep brings a healthy crop of electrified (and non-electrified) concepts to Moab.

Sometimes I think “off-roader” is not a broad enough term.

In just a couple weeks the 50th annual Easter Jeep Safari is set to take place once again in Moab, Utah. Ahead of the big jamboree, this off-road brand has revealed teaser images of the concepts it’ll be unveiling at this legendary event.

Every year, the Easter Jeep Safari takes over Moab, Utah, and brings with it a host of new concepts from Jeep. 

Every year, Jeep rolls out new imaginative concepts to pique the interests of fans everywhere, and this year is no exception. 

Wrangler sales are climbing, both month-over-month and year-over-year. Causing consternation among its fan base, the brand is also preparing to revive the Cherokee nameplate.

As always, the Jeep Moab Easter Safari concepts hint at what the American automaker has in mind for the future, with the next-generation Wrangler being previewed in the concepts this year.

For the 46th Annual Moab Easter Jeep Safari, Jeep and Mopar brought out six concepts, with the most interesting design being the Mighty FC Concept.

Paying homage to the Jeep Forward Control built from 1956 to 1965, the Mighty FC features a full-size cargo bed with a custom front clip and roof from the Mopar JK-8 conversion kit. Massive 40-inch tires were wrapped around Hutchinson 17-inch headlock wheels giving it plenty of traction. And while the concepts certainly looked great, the Mighty FC decided to put on a show crawling through Moab.

The rock-ready concept had no issues taking on the rugged Moab terrain alongside its inspiration, a 1964 Jeep Forward Control.

This is one Jeep concept we would love see become a reality, the Mighty FC is definitely a winning design.

Watch the video after the break.

Earlier this week, we took a close and detailed look at the six Jeep concepts heading to this year’s Moab Easter Jeep Safari. As usual, a video has been released showcasing all six concepts.

The concepts heading to Moab, Utah this year are the Grand Cherokee Trailhawk concept, Wrangler Apache concept, Mighty FC concept, J-12 Conversion concept, Mopar Accessorized Wrangler, and the Wrangler Traildozer concept.

The video includes soundbites from President and CEO of Jeep Brand, Mike Manley and Pietro Gorlier, President and CEO Mopar Brand Service, Parts and Customer Care. Along with the feedback from them, we get a better look at all six concepts inside and out.

Watch the video of the 2012 Moab Easter Jeep Safari Concepts after the break.

This year the team stepped it up a notch, announcing six new Jeep concepts. Mopar has also announced an off-road division that will create authentic Jeep parts and accessories.

“The Jeep Safari has long been a great way for Jeep to connect with its core audience. We look forward to spending the week demonstrating our latest potential production and customization ideas and gathering instant feedback from the most knowledgable 4×4 enthusiasts in the world,” Jeep president and CEO Mike Manley said.

Mopar president and CEO Pietro Gorlier addded that “Mopar is tapping into a growing trend among extreme Jeep enthusiasts who want even more power and capability on the trail. This year, Mopar is pushing the envelope in this arena by offering our customers new Pro 60 portal axles and a new HEMI conversion kit, which we will showcase in those new vehicles. In addition, to further maximize our presence in the off-road market, we are creating a Mopar Off-Road division to develop Jeep Authentic Parts and Accessories.”

For some, the Easter Jeep Safari at Moab, where off-roaders from across the world to tackle the trails of Utah’s Red Rock country, is a big deal. So big, in fact, that Jeep is choosing the mid-April event to unveil six new models hopped up by Mopar.