#photo

We just got our hands on pictures of a mystery Honda being unloaded from a transport truck in California. Although it’s clearly a concept—production cars in our experience come with roofs—it looks an awful lot like something that might eventually become the Honda ZSX, sometimes known as the baby NSX.

According to Jalopnik, BMW advertisers in Hong Kong took advantage of an Audi dealer’s storefront by hanging a large-format ad for the all-new 5-Series right above the showroom.

The two German luxury carmakers have a history of one-upmanship with regards to advertising, and we’re not surprised given the highly competitive, put-LEDs-on-everything segment.

We wonder how Audi will respond…may we suggest hiring the stunt driving team from Ronin and jumping an S8 over the BMW dealership? If you don’t know what we’re on about, check out the video after the jump…

[Source: Jalopnik via Chris Junker]

Michael Banovsky Apr 26, 2010