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After setting the record for the fastest ever Pikes Peak elapsed time in 2012, Rhys Millen Racing is looking forward to defending the title this year with the “Extreme” Hyundai Genesis Coupe, also known as the PM580T.

Rhys Millen will be making a return to the Time Attack Division in an all-new 2013 Hyundai Genesis Coupe for this year’s Pikes Peak International Hill Climb.

Hyundai and Rhys Millen Racing deserve a round of applause for their recent video antics that spread through the Internet like a leaked photo from a celebrity cell phone.

This time around, the team took their Veloster Rally Car out to the golf course where it replaced the traditional golf cart. Almost everything you can imagine that shouldn’t be combined into a video, is. We’re talking golf clubs, golf balls, a 500-hp Veloster with 600 lb-ft of torque, and cows. Yes, we said cows.

Really there’s no reason behind this video, other than the fact that millions of people will watch it which means millions of eye balls on Hyundai’s little Veloster.

Check out the video after the break.

Hyundai may be promoting its new Veloster model at the 2011 SEMA Show in Las Vegas, but it’s the brand’s modified Genesis Coupes that are generating the most buzz. With a supercharged V6 built in-house at the company’s technical center and a 5.0-liter V8 version using the donated engine from the Genesis R-Spec sedan it’s hard not to imagine a more fun-filled future for this Korean sports car.

Find out more in the video after the jump:

We really have to give a hand to Rhys Millen Racing and Hyundai this year. In an age where everything somehow finds a way to leak onto the Internet, this is the first we’re hearing of the project that RMR is currently working on for this year’s SEMA Show.

Hyundai has released a teaser video revealing that Rhys is planning something extra special for this year’s show. Over the past four years, RMR and Hyundai have partnered up to create one-of-a-kind show-stopping vehicles, and it looks like this year they want it to be the biggest and best yet.

Make sure to check out the video after the jump and stay tuned for SEMA Show coverage starting here, Tuesday, Nov. 1st.

Rhys Millen is looking to obtain the Holy Grail of Pikes Peak racers by finally pulling off a 9-minute run up the infamous hillclimb course. When he first debuted the Hyundai-powered RMR PM580, jaws dropped and many knew if anyone was to pull off the feat, it would be someone with the last name of Millen.

Since it’s debut, the PM580 has undergone a few changes. The Hyundai Lambda V6 powerplant has been bored out to 4.1L while the race car still retains the stock block, heads and valvetrain. And while he still hasn’t been able to work out all the kinks with the transmission, Millen does have a back up plan of incorporating the sequential setup that he uses in his Genesis drift car.

Changes for this year’s race includes swapping out to a clutch-plate differential from a Torsen-type differential. This will aid in giving Millen more constant acceleration as he seeks out the 9-minute pass. Also from Hyundai is a power steering unit from a Sonata. For suspension, Millen has opted for new spring rates while the PM580 gets a stylish set of HRE wheels wrapped with softer Hankook rubber. Arguably most important though are the changes to the aerodynamics of the car with includes a new front splitter, intercooler scoop and a huge rear spoiler.

With 700-hp and 700 ft-lbs of torque coming out of the lightweight PM580, Millen looks to further the family legacy at the Pikes Peak Hill Climb by being the first to record a 9-minute pass.

Check out a video of the RMR PM580 after the break.

[Source: Autoblog]

Before there was Rhys Millen tearing up Pikes Peak, there was Rod Millen claiming records capturing the Unlimited crown fives times in 1994, 1996, 1997, 1998 and 1999. But now that he has successfully handed the motorsports torch to his son Rhys Millen, Rod has taken more of a backseat approach since 2000 from Pikes Peak. Sure he followed in his son’s footsteps trying his hand at drifting a Mazda RX-8 briefly, but it’s been over a decade since we’ve seen Rod Millen at the infamous Hill Climb.

To help promote the new Veloster to the Gen-Y and under crowd, Hyundai has decided to bolster the coupe’s credentials by taking it racing. And in keeping with the car’s demographic, it’s won’t be racing in the more mainstream World Challenge or Grand Am series, but in an arena where the Red Bull-drinking youth of today will actually pay attention – Rallycross.

After teasing us a few days ago, the complete Rhys Millen “Climb Attack” video has now been released. Showcasing Millen’s talents, the 750-hp RMR/Red Bull/ Hyundai Genesis Coupe and some impressively windy mountain roads in Brazil, “Climb Attack” is definitely worth your 4 minutes.

The exact location is a mountain road that runs up the side of Serra Do Rio Do Rastro in Santa Catarina, Brazil. The video was shot and the driving performed as part of the Red Bull Xtreme Drift.

See the video after the jump:

After a great run at last year’s SEMA show, where the Hyundai Genesis Coupe was at the forefront of most display booths, Hyundai is butressing their previously announced Sonata Turbo with a pimped out Equus, by Hyundai tuner Rhys Millen Racing.

With plenty of lead up to its introduction at the 88th annual Pikes Peak Hillclimb, the Rhys Millen Racing Hyundai Genesis PM580 didn’t deliver on any of its promises and instead was overshadowed by the Suzuki of Nobuhiro ‘Monster’ Tajima. Rhys Millen had set out to break the 10 minute barrier on the treacherous mountain and reclaim the record for his family. (Rhys’ father Rod set a record of 10:04.06 in 1994, which Tajima topped in 2007 with a 10:01.41).

The RMR Hyundai Genesis PM580 is about as far removed from a Hyundai Genesis as you can get, but its still pretty damn cool. With a tube frame steel chassis, an active differential and a 650-horsepower 4.1L V6 – all with a curb weight of under 1,900 lbs – the PM580 is a serious machine, and one that you will never ever see on the road. If you’re not going to Pikes Peak, check out the gallery below and take in how badass this one-off racer really is.

It’s hard to call the Hyundai PM580 a Hyundai while keeping a straight face, but Rhys Millen, builder of this awesome, Le Mans-esque racer, does have some kind of deal with Hyundai to prep Genesis Coupe and Sedans for SEMA, so its natural that mechanical motivation for the PM580 would come from Hyundai‘s own Lambda V6, punched out to 4.1L of displacement.

Car and Driver is hosting a video of the PM580, showing off some trick bits like the active differential (made by Ford, apparently) and the ultra light HRE wheels. As soon as we hear video of the PM580 starting up, revving or driving, we’ll be sure to post it. In the mean time, this is as good as it gets.

[Source: Car and Driver]

Rhys Millen will once again head to Pikes Peak this year, in the hopes of setting a new world record. The Rhys Millen Racing (RMR) team is currently building a special vehicle for the uphill climb, called the RMR Hyundai Genesis PM580, which will compete in Unlimited class and use all-wheel drive. Hyundai has released a single teaser image (above).

The current world record hold is Nobuhiro “Monster” Tajima, who ran a 10:01.41 on the 12.42-mile course in an extremely modified Suzuki back in 2007. Tajima’s time bested the standing world’ record of 10:04.06, set in 1994 by Rhys’ father Rod Millen.

“Breaking into the 9’s has been a dream and desire of mine for the last 10 years,” said Rhys Millen “I finally have the team, support and infrastructure to put in a serious effort to go after the world record. The main focus is to be the fastest car up the hill, slay the Monster and get the record back in the family name, the Millen name.”

Last year Millen ran a 12:09.397 in the rear-wheel drive Time Attack Class. That might not sound all that impressive, but he was essentially using his drift car and did manage to beat his nearest competitor by 1 minute, 23 seconds and besting even his own previous time by 22 seconds.

The Pikes Peak Hill Climb, which takes place annually on Pikes Peak in Colorado Springs, Colorado, starts at an elevation of 9,300 feet and finishes at an elevation of 14,110 feet – where the air is so think drivers’ reaction times begin to slow and their race car engines lose 30 percent of their power. Drivers drift around 156 corners, nearly missing guard rails and trees, while avoiding cliffs with 2,000-foot drop-offs.

Rhys Millen Racing will officially debut the car on April 19th, with this year’s event taking place on June 27th.

See the official release and a teaser video after the jump:

A Hyundai will no doubt be one of (if not the) coolest vehicle at the 2009 SEMA Show. Rhys Millen Racing, which runs a Genesis Coupe drift team, will debut a mid-engine version of Hyundai’s sports car at the aftermarket parts venue. Better yet, instead of using the turbo four-cylinder or the 3.8-liter V8 motor, Rhys Millen Racing (RMR) has opted to swap in the 4.6-liter V8 from the coupe’s luxury sedan sibling.