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#shft
Ford Launches Sustainability Campaign With Series of Short Videos
Ford’s documentary series, The Big SHFT: 10 Innovators Changing Our World, goes beyond the automotive sector to put emphasis on people creating sustainable businesses to affect positive change around the world. The short film series will feature game-changing eco-entrepreneurs that have brought innovation in sustainability for areas ranging from food and fashion to urbanization, technology and design.
Ford to Spread Green Message by Funding Eco Documentaries
With the release of Ford’s electric Focus hatchback around the corner, Ford is looking to educate consumers on eco-friendly vehicles. They’ve teamed up with SHFT.com, a website developed by actor Adrian Grenier (from Entourage) and film producer Peter Glatzer to promote green and eco-consciousness to younger consumers.