SEMA Preview: Kia to Announce Forte Koup Motorsports Initiative?

Colum Wood
by Colum Wood

Kia appears to be readying an announcement that for 2010 it will launch a motorsports initiative using the Forte Koup.

We just received a brief (very brief) email from Kia Motors America stating that the Korean automaker will, “be accelerating its brand transformation” with an announcement at the SEMA (Specialty Equipment Manufacturers Association) Show next week. Included with that announcement was the above photo.

Don’t be fooled by the badges and decals, however, as this is no SEMA show car. It appears to be a race ready Forte Koup, with the colors and badging being that of Kinetic Motorsports. Kinetic has long been involved in the Grand Am series an we suspect the announcement will be a car (or team) that will compete in next year’s Koni Challenge Series.

Kinetic does also run the Kinetic Speed Shop, for street legal performance, so there is also a strong possibility that Kinetic will be offering a full line of performance parts for the Forte Koup.

If we’re really lucky, Kia will announce both.

We’ll find out for sure next Tuesday, November 3rd on the first day of the SEMA Show in Las Vegas. Be sure to check back for AutoGuide’s live SEMA coverage starting then.

See AutoGuide’s live SEMA Coverage here!

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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