Tokyo Auto Salon 2010: Branew Debuts 370Z Aero Kit, Should Stick to Luxury Cars

Jason Siu
by Jason Siu

While not as well known in North America as VIP tuners like Wald International or Junction Produce, Branew is a Japanese tuning powerhouse specializing in various luxury and tuning markets including Mercedes-Benz, Lexus, Nissan, Bentley, Hummer, Porsche and Land Rover. The big buzz leading up to the 2010 Tokyo Auto Salon from Branew was the debut of their 370Z kit. Sadly, we don’t have a time machine to go back to before we saw this. We just feel so bad for the Z.

Branew should probably stick to designing aero kits for luxury cars. We took a close look at several of their luxury car designs and really took a liking to the modified HS250h on display.

GALLERY: Branew 370Z and Lexus Models

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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