Formula Drift Long Beach 2010: Energy Drinks Reign Supreme

Jason Siu
by Jason Siu

Breaking into its seventh season, Formula DRIFT took to the Streets of Long Beach for its trademark season opener. This event is always a fan favorite being one of the only, if not the only, drift event that takes place on actual streets rather than a race track, course or parking lot. Many new cars made their debut at this event, some having great success while others clearly have a lot of bugs to figure out. American muscle prevailed however, as Vaughn Gittin Jr.’s new 2011 Falken Tire / Monster Energy Drink Mustang claimed the top podium spot with its debut.

Rhys Millen and his Red Bull Hyundai Genesis has clearly benefited from an off-season of thorough testing and upgrades as he finished up second place. Two-time champion Tanner Foust found himself in third with his Rockstar Energy Drink / AEM Scion tC. The threesome made for a colorful podium with three different brand of energy drinks being represented.

What made this event even more exciting was the debuts of several new drivers from all around the world seeing their first action in competitive American drifting. “With drivers from 13 nations and 12 current and former drifting champions, Formula Drift continues to grow drifting globally with the most diverse field of competitors than any other drifting series in the world,” said Jim Liaw, president and co-founder of Formula Drift.

Samuel Hübinette’s Dodge Challenger looks to have a few more bugs to work out, but his skill and expertise made sure he wasn’t far from a podium finish. Other new muscle cars included Conrad Grunewald in his Hankook Chevy Camaro and Tony Brakohiapa in the Sam’s Autoboy Ford Mustang. Noticeably missing, and without controversy, was Robbie Nishida’s Hankook Nissan GT-R and Eric O’Sullivan’s Subaru. Both were supposed to be big-name competitors and it must have been truly disappointing for both of these drivers flying over 10 hours to not see any competition.

Round Two of Formula Drift is scheduled to invade Road Atlanta on May 7-8th, 2010. We’ll be keeping a close eye on any testing during the break and will be sure to report on the second event of another exciting season of drifting.

GALLERY: Formula DRIFT Long Beach 2010

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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