Chrysler Sebring Will Live On Longer Than Expected
Published: May 13th, 2010
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Chrysler‘s Sebring is the butt of jokes in the automotive world, but its nameplate, (ironically derived from the historic Sebring race track) will apparently live on even after the current car is euthanized re-designed in the coming years. The cost of launching a new nameplate is apparently $100 million dollars, a princely sum for the financially fragile automaker, and money that could be put towards the all important task of making a good car.
Having a “damaged” nameplate isn’t necessarily the kiss of death. Just ask Hyundai.
[Source: Autoblog]
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