Honda CR-Z Proving Polular With Older Demographic


Honda‘s new CR-Z hybrid sports car is proving to be a sales success already in its home market of Japan, but not with the crowd you might expect. Inspired by the CRX, the CR-Z would seem to be the modern embodyment of the early Honda hatch, appealing to a younger generation interested in a small and sporty car, but who are interested in their vehicle’s impact on the environment.

Honda, it would seem, has missed the mark, with the latest numbers from Japan showing that 35 percent of all CR-Z owners are over 40, with the majority of buyers in the 30-to-40 range. As for the youth market, males in their 20s make up just 15 percent of CR-Z buyers.

We have no doubt that contributing factors to the car’s lack of appeal with younger buyers involves its less than impressive power, not to mention its cost – which is directly related to the expensive hybrid system.

GALLERY: Honda CR-Z Mega Gallery


[Source: 7Tune]

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