Toyota CEO Backs Plan for Supra Successor, Tells Fanboys Not to Get Excited

Colum Wood
by Colum Wood

Toyota CEO Akio Toyoda has confirmed his desire to develop a successor to the iconic Toyota Supra, but has also warned Supra fanboys against getting their hopes up. In an open forum with journalists in Japan, Toyoda said that while he “wants to see the next Supra tested in the near future, ” it’s unlikely considering Toyota’s current situation.

Toyoda did say that he would like to build a new sports car, “that is better than the Supra,” which is a good thing in our minds, because to say the last-gen model was a tad on the hefty side would be a gross understatement.

Instead, Toyota will focus on a return to quality, and on building the FR-S/FT-86 compact sports car, which has reportedly been delayed due to development issues.

[Source: Autoblog]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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2 of 5 comments

    Three leters... L F A ... If they made a Toyota branded version of the 2012 Lexus LF-A I'd be ok with calling it a Supra rebirth.


    Ive had 1 tt supra and 1 nat, asparated. I loved them both. Im with the rest of the world with where is the next competor of the 370z ? Nissan was very sucessful with the rebirth unlike the mazda rx8 because its performance was close to par. Now a turbocharged version is what everyone wants so i hope that they do not dissapoint. If toyota was smart they would invest and just build us a nice version it wouldnt be to hard.