Women Give Chrysler Dealers a Much-Needed Boost
Unless you’ve been hiding under a rock for the past few years, you know all about the hard knocks the automotive industry has been dealt. But Chrysler dealers are seeing a boost thanks to women who have given them some much-needed props.
A recent survey conducted by Women-Drivers.com has ranked Jeep dealers in the number two spot overall in its semi-annual report of Top Auto Brands as rated by women’s dealership reviews. The domestic Chrysler brand came in just behind the number one ranked Mercedes dealers and ahead of Lexus and BMW dealers, who come in at three and four respectively.
And there’s even more good news for Chrysler brand dealers – they also came in at number five, while Dodge dealers came in at nine. Buick was the only GM brand whose dealers were in the top 10 (Buick took the number eight spot).
The results were based on scores given by survey respondents regarding their dealership experience during vehicle purchase, as well as the car browsing process and vehicle service experience. The dealerships were rated and scored in each category and given an overall score.
More than half of women who are in the market for a new car visit three or more dealerships during the process, says Anne Fleming, president of Women-Drivers.com. A woman’s browsing experience determines where she will buy, she adds.
“No one captures the browsing information; even in CSI, browsing isn’t scored,” Fleming says. “If she has a great browsing experience, she’s going to come back. If she doesn’t, she’s gone.”
[Source: Automotive News]
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