‘Elegant Equus’ Headed to SEMA With VIP-Style, 450-HP Turbocharged V8

For several weeks now Hyundai has been rolling out its lineup of SEMA Show cars, from the wild ARK Genesis Coupe R-Spec to the supercar-inspired Sonata Turbo. Several Equus luxury sedans are also set to make an appearance, including one from Rhys Millen Racing and DUB. Now you can add one more to that list with the latest custom Equus coming from Mummbles Marketing, sporting a VIP-themed look and a 450-hp turbocharged V8.

Mummbles Marketing is no stranger to building one-off SEMA Show cars, and this one looks like one of their best. The “Elegant Equus” gets a 717 Motoring five-piece bodykit coated in a deep burgundy paint, while there’s also a carbon fiber hood, trunk and a carbon fiber overlay for the roof. A massive set of 22-inch Work Equip E10 wheels fit up inside the fenders thanks to an Air Lift suspension system.

Along with some Junction Produce VIP goodies inside, the Elegant Equus will get plenty of black suede, lots of audio equipment (including four subwoofers) and two iPads – which can be used to control the airlift suspension, moving curtains, stereo and windows.

AutoGuide’s 2010 SEMA Show coverage starts Tuesday, November 2nd. Until then, see our complete SEMA Preview here.

Official release after the jump:


“Elegant Equus” Modified by Mummbles Marketing Marks Equus Debut at SEMA

FOUNTAIN VALLEY, Calif., Oct. 28, 2010 – Hyundai is collaborating with Mummbles Marketing to customize its newest flagship luxury sedan, Equus, for SEMA 2010.  The VIP themed “Elegant Equus” from Mummbles Marketing will feature a 450 horsepower, high performance engine and advanced technologies as it aims to be the envy of every high-power executive.

To capture the VIP luxury look, Mummbles Marketing will complement Equus with some of the highest performance products on the market.  The “Elegant Equus” will display engine, interior, exterior, brake, wheel and suspension modifications, as well as one-of-a-kind audio and video enhancements.  Along with a turbo kit and carbon fiber accessories to enhance Equus’ V8 performance, Mummbles will install an Apple iPad to control certain aspects of the vehicle such as ride height, luxury curtains, stereo and windows.

“The Equus is a well-rounded, luxurious car with pure functionality and high-end performance capabilities and our SEMA car will be built with many of the best tools and products for customizing a high-end luxury sedan,” said Peter Colello, owner, Mummbles Marketing.  “Mummbles’ ‘Elegant Equus’ is the ultimate VIP vehicle and will definitely be a must-see car at this year’s SEMA Show.”

Mummbles Marketing is teaming up with Legacy Innovations and S-Max to build and manufacture the turbo kit for the Equus and will also be working with Infinity, Mobile Spec and Pyle for the custom audio and video parts on the vehicle.

Mechanically, Mummbles plans to customize the following:

  • Legacy Innovations turbo kit
    • SPA turbo
    • S-Max wastegate
    • S-Max blow-off valve
    • S-Max front mount intercooler
    • S-Max catch can
    • Legacy Innovations OBD2 downpipe
    • Legacy Innovations aluminum intercooler tubing
  • Nitrous Express kit
  • Magnaflow dual-exhaust system

Modifications to the brakes, wheels, tires and suspension include:

  • Air Lift digital air suspension
    • Air Lift extended air springs and struts (four)
    • Five gallon tank
  • Wilwood big brakes kit (front)
    • Six piston brake calipers
    • 14” slotted / drilled rotors
  • Wilwood big brakes kit (rear)
    • Six piston brake calipers
    • 13” slotted / drilled rotors
  • 22” x 9.5” Work Equip E10 wheels (front)
  • 22” x 10.5” Work Equip E10 wheels (rear)
  • Falken FK452 tires
    • 245/30/22 front
    • 265/30/22 rear

Interior upgrades will include:

  • Four glow shift gauges
  • Southeast Carbonworks hydro-coating interior kit
  • Idealistic Designs custom leather interior (gunmental / burgundy)
    • Seats, door panels, dash steering wheel and center consoles
  • Black suede A, B, and C pillars
  • Black suede headliner
  • Junction Produce fusa / gintuna
  • Junction Produce front door curtains
  • Junction Produce rear door curtains
  • Junction Produce rear curtains

Exterior modifications will include:

  • BASF custom deep burgundy paint
  • 717 Motoring five piece body kit
    • Front bumper
    • Side skirts
    • Rear bumper (with carbon fiber insert)
    • Rear wing
  • Carbon fiber hood
  • Carbon fiber roof overlay
  • Carbon fiber trunk
  • Carbon fiber B and C pillars overlay
  • LightWurkz headlights (tinted)
  • LightWurkz haillights (tinted)
  • Tinted mirror signal

Mummbles Marketing will also upgrade the in-car entertainment features on the Equus, including:

  • Two Apple iPads
  • Apple wireless keyboard
  • One 20” Pyle monitor
  • Pyle DVD player
  • Four 12” Infinity subwoofers
  • Four Infinity Kappa Series amplifiers
  • Infinity Kappa Series 5.25” components
  • Three Infinity Kappa Series 6.5”
  • JBL MS-8
  • Mobile Spec wiring and accessories
  • Optima battery
  • Kinetik 80 amp power supply


Mummbles Marketing is a new and pioneering marketing company, which is located in Harrisburg, Pa. Mummbles Marketing is known for building unique “one-off” vehicles that can be seen around the country.

Mummbles Marketing’s goal is to present new and innovating ideas to the import scene. The close-knit ties we have with the industry provide various marketing opportunities. In each opportunity we strive to build a solid relationship with both the client and manufacturers. This is accomplished by meeting and listening to our clients’ needs and presenting them with ideas of what connecting manufacturers can provide for them. The end result is high-profile showcase vehicles. In addition to designing the demo vehicles, our services will go one step further by assisting our manufacturers in marketing their car and promoting the product.