LA 2010: Mazda Shinari Concept Puts Aston Martin Rapide to Shame

Colum Wood
by Colum Wood

It’s been several months since Mazda first announced its new Shinari concept, but the car has finally made its world premiere at the LA Auto Show.

Looking even more stunning in person, the Shinari shows just how capable Mazda’s design team is. In fact, there’s enough talent over at Mazda that we’d politely request they share their creative skills with the rest of the industry.

The Shinari marks the start of Mazda’s new Kodo design language as it moves away from the past Nagare designs that can be seen on cars like the Mazda3.

A collaborative effort from Mazda’s design studios in the U.S., Germany and Japan, this new concept is set to inspire all future models by the brand.

A no-show at the Paris Auto Show, we finally had the chance to fully appreciate the car in LA and now you can too, thanks to our extensive gallery below.

GALLERY: Mazda Shinari Concept

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • Josh Josh on Nov 21, 2010

    Puts Aston Martin Rapide to shame? In what way? The Rapide is "bit the back of your hand beautiful". The Mazda is trying way too hard, all the different angles look awkward and it doesn't flow properly. Just because a company like Mazda designed something out of their comfort zone doesn't mean it trumps anything. The Verdict? Aston Martin Rapide has class and presence.......the Mazda is a wannabe.

  • Chris Chris on Jan 20, 2011

    I've seen this car before, what was it..? Ah yes, "Hyundai Tiburon". LOL 100% agree w/ Mark.

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