Ford Poised to Overtake Toyota in U.S. Sales Race, Regain No. 2 Spot
2010 couldn’t have gone more right for Ford, and it probably couldn’t have been much worse for Toyota. As a result, the two automakers will swap positions in the U.S. sales race, with Ford moving into the No. 2 spot just behind General Motors.
Over the past year Ford has seen its market share jump from 15.3 percent to 16.4 percent while Toyota’s share of the important U.S. market has dropped to 15.2 percent amid recall woes. Toyota’s problems haven’t been helped by the fact that most of its vehicles are getting on in their product cycles.
The gain for Ford is the largest since the 1980s with the 2010 growth coming after similar success in 2009, marking the first time since 1993 that the Blue Oval has seen consecutive years of market share gain.
Ford’s success is due to numerous factors, including a long list of new products, some incredible marketing and the overall positive reaction the brand has had with consumers after it was the only U.S. automaker to fight through the recession without a bailout.
[Source: The Detroit News]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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