2012 Hyundai Veloster Will be Priced Around $17,000

Official pricing has yet to be announced, but Hyundai aims to make its new Veloster model an attractive proposition to younger buyers with a price that will hover right around $17,000. Competing in the same segment as the MINI Cooper and Honda CR-Z, the Veloster will cost a solid $2,000 less than its rivals – something that is certain to make it even more attractive to its target audience.

Powered by a 1.6-liter 4-cylinder engine that makes 138-hp and 123 ft-lbs of torque, Hyundai will offer the car with either a 6-speed manual or a dual-clutch 6-speed automatic. Designed to deliver sporty performance, Hyundai is also claiming a 40-mpg highway rating.

Defying any categorization, the Veloster is neither a hatchback nor is it a coupe, with two doors on the passenger side, but only one on the driver’s side.

For that $17,000 price tag all Veloster models will come with a standard 7-inch LCD touch-screen, as well as Hyundai’s new Blue Link telematics system – essentially Hyundai’s version of OnStar. Blue Link will offer safety features like Automatic Crash Notification and roadside assistance, while it also enables voice text messaging, remote vehicle start, remote door opening, and plenty of other features.

Available options include leather seats and a 450-watt 8-speaker audio system. Set to go on sale soon, the Veloster will be available in an array of brilliant colors, including Century White, Ironman Silver, Triathlon Gray, Ultra Black, Marathon Blue, Electrolyte Green, 26.2 Yellow, Vitamin C (Orange), or Boston Red.

GALLERY: 2012 Hyundai Veloster