Jaguar Crossover Rendered Into Reality: Is This Jag's Next New Model?

Colum Wood
by Colum Wood

After suffering significantly in the recent recession, Jaguar Land Rover, like a lot of automakers, learned a few lessons and intends to put into practice a new product strategy that would help protect the company in the future.

While it’s not official, judging from JLR’s moves so far, the three key aspects of the new plan are to introduce high-volume models, further down-market, while sharing R&D costs.

According to Jaguar Land Rover spokesman Stuart Schorr, this would include, “expansion of our portfolio from the current eight models over the next five years, including at least two new models, as well as a number of new body styles and a broader range of engines and technologies.”

The Range Rover Evoque is the first of two certain models, while Schorr indicates that a roadster model (smaller than the XK) is a likely possibility for the next vehicle.

While far from committal, Schorr does admit that rumored additions to the Jaguar range include an XF wagon, an entry-level sports sedan and a crossover.

A Jaguar crossover, based on the new Range Rover Evoque platform, would meet all of the requirements for Jag’s strategy; being a high-volume entry-level model that would be easy to engineer, using the same platform and 2.0-liter turbocharged 4-cylinder. Such a model (with AWD) would also help grow the Jaguar brand in key areas, like the Northern U.S. and in emerging markets where poor roads are a way of life.

As you can see from our rendering, the new Evoque chassis can be made to work quite nicely with Jaguar’s design characteristics.

According to recent reports, execs at Jaguar Land Rover are still debating the project and the one hang-up would be the product similarity with Land Rover.

Even if it does go ahead, don’t expect to see anything immediately, with the Jaguar roadster likely to arrive next. A BMW 3 Series rival would seem like the obvious next model, but given how easy development of a Jaguar crossover would be, JLR may look to the soft-roaders soon.

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • Paul Paul on Jan 21, 2011

    No, it will not look like that! This is just a rumor and we don't encourage it. Jaguar company will put the real images out if and when this kind of vehicle will be in advanced stage of development. So far, this is just a gossip!

  • Juan Juan on Feb 19, 2011

    I'm not sure if this will be a reality crossover model picture for Jaugar but I must say it will be a best seller if they decide to implement this crossover model for the new Jaugar. Great picture and idea. I really like it.

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