Nissan Quest Minivan Hits Dealers With $27,750 Base Price, New Ad Campaign

Hot on the heels of its arrival at U.S. dealers last week, Nissan has now launched a 360 degree media campaign, including a 30-second TV spot entitled ‘Errands.’

The commercial is designed to highlight how parents can manage their busy lives with the new Quest, via one touch technology, permanent rear storage and an ‘intelligent’ climate control system that’s designed to block out unwanted smells from inside the van.

The ad, which will air this month on select network and cable TV stations, as well as some online sites, features a soundtrack by Beverly Lee, Doris Coley Jackson and Addie ‘Micki’ Harris, entitled ‘Mama Said.’

In regards to the new Quest, Nissan Marketing Vice President Jon Brancheau, declared “it’s an entirely new take on the minivan with bold styling, an extensive list of family-friendly innovations and amenities that families can enjoy.”

As for the ad campaign he describes it as showing that the Quest “provides the innovation to help make the impossible possible on a daily basis – just like parents do.”

The New Quest, which features fold flat second and third row seats, dual panel sliding moonroof and standard 260-hp 3.5-liter V6 under the hood, mated with a CVT transmission, starts at $27,750. Click below for a preview of the new TV spot.

GALLERY: 2011 Nissan Quest


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