VinFast Debuts Wild Mid-Sized Truck Concept

This week at CES, Vietnamese automaker VinFast showed off a new concept, the Wild, that seems tailor-made for the US market. VinFast has struggled here, largely thanks to poor build quality, a lack of marketing efforts, and a struggling dealer network. One truck can’t fix all those issues, but it can certainly drum up some interest.

If the Wild concept is anything, it is interesting. The truck, measuring 209 inches long, fits firmly into the mid-sized segment. Yet the 68-inch bed is longer than other electrified truck competitors, like the R1T. It shares some similarities with other new electric trucks, too, like the midgate found on the Silverado EV, though this one is powered. It can expand the bed into the interior for a total length of eight feet, which is something of a rarity among mid-sized electric trucks.

Speaking of the interior, the seats fold flat to accommodate the midgate better. For now, these appear to be upholstered in some sort of suede/leather mix, and visibility will be fantastic if the sweeping windscreen stays around come production time. There are other nice touches inside, like a map relief-inspired pattern on the door cards, bright copper accents, and what looks to be a flat floor.

Right now, VinFast hasn’t shared more information on the truck. Presumably, it’ll drive all four wheels in one way or another, but it’s hard to say from solely a display-only concept shown so recently. For now, the brand has its work cut out for it carving a place in the North American market.

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