2013 Ford Taurus Restyling Shows Design Future for Falcon, Mondeo

Blake Z. Rong
by Blake Z. Rong
2013 Ford Taurus SHO: The sportiest Taurus yet to wear the acclaimed Super High Output badge, the SHO offers 365 hp, a broad torque band, all-wheel drive, while delivering 25 EPA-rated highway mpg. (04/19/2011)

So the new Ford Taurus was only introduced last year. Why, then, did Ford refresh it for 2013 at the New York Auto Show—why go through all that effort now? Because, according to Ford head design honcho J Mays, the new front end is supposed to showcase Ford’s new global look, and the Mondeo and Falcon are gonna nab a piece of it.

Yes, for once the Ford global look sets its standards from America, not Europe or Australia. The new corporate look, said Mays, will still allow these three diverse sedans to retain their own character. The design elements can be altered to create subtle or aggressive looks across a model range. And the trapezoid grille was influenced by those from Audi—where J Mays used to hang his hat.

[Source: GoAuto]

Blake Z. Rong
Blake Z. Rong

More by Blake Z. Rong

Comments
Join the conversation
 2 comments
  • Matt Matt on Apr 29, 2011

    Why Ford did not fire this J.Mays. If Ford is going to keep copying Audi and VW why would you keep paying a third party(Jmays)

  • Daniel Daniel on Mar 07, 2012

    There's an almost blatant Audi influence on this car

Next