Lincoln Customers Opting For All-Wheel Drive
While Audi is famous for their quattro all-wheel drive system, Lincoln is the only domestic luxury car brand to offer every single product with an AWD option, and buyers are leaning strongly towards having all 4 wheels powered on many of their products.
Lincoln reports that 72 percent of MKT buyers and 62 percent of MKX buyers opt for AWD, which makes sense on a crossover-like vehicle. Meanwhile, 46 percent of MKS customers and 25 percent of MKZ shoppers check the all-wheel drive box. Even the Navigator, which is based on a truck platform, can be had in rear-drive only, with 62 percent of buyers choosing AWD.
We suspect that many of the AWD buyers are situated in the snowbelt states, since the extra money – anywhere between $1,850 to $6,890 – might cause buyers in warm regions to re-think the AWD alternative, even though certain models with Ecoboost engines come bundled with AWD.
More by Derek Kreindler
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I bet the age demographic makes a difference here. Probably all seniors being sold on the "safety" of AWD.