Cadillac Revives Certified Pre-Owned Program
During the most recent rankings of luxury vehicle pre-owned programs by IntelliChoice, Cadillac‘s was rated higher than those from Audi, BMW Mercedes-Benz and Lexus.
In order to stay ahead of the game, GM’s flagship division is re-launching it’s certified pre-owned program, tweaking it to include a more thorough, 172-point vehicle inspection system, a six-year 100,000 mile limited warranty, as well as courtesy transportation for warranty work and 24-hour roadside assistance.
In addition, Cadillac says, it’s adding more competitive pre-owned financing options; for the months of May and June this year it will cover the cost of monthly vehicle payments at rates as low as 1.9 percent for buyers who qualify.
Kurt McNeil, Vice President of Cadillac Sales and Service, said that, “in the luxury market, pre-owned automobiles are often an entry point for new customers to the brand. We want these customers to know that we stand behind the quality of our pre-owned Cadillacs.”
He also added that, “an expanded pool of pre-owned Cadillacs thoroughly inspected by trained professionals will raise the brand’s long-term reputation for quality.”
More by Huw Evans
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