Glowing Wheels The Next Silly Craze? [Video]

Jason Siu
by Jason Siu

We’ve certainly given up on believing that we’ve seen it all these days. Enthusiasts are getting more and more creative in finding new ways to set their cars apart from their neighbors, and this time around it looks like the newest craze are glowing wheels.

As shown in the below video of a BMW 7-Series, rim neons or LED lights are used to illuminate the wheels from behind, giving a Tron-like feel to your night on the town.

Check out the video after the break.

[Source: DUB Daily]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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