Buick LaCrosse GL Concept Adds a New Level of Luxury: 2011 LA Auto Show

Colum Wood
by Colum Wood

Over the past few decades, one of the main criticisms that could be made against Buick models is that they were quasi-luxury cars, never quite rising to the status of a the Germans or Japanese. Buick now seems ready to raise the bar, with the debut of the LaCrosse GL Concept at the LA Auto Show.

Starting on the outside there’s an impressive Cabernet Red paint finish offset by tinted chrome brightwork, and 20 inch wheels. That’s nothing compared to the interior, which features two-tone cabin with dark cocoa brown and caramel chocochino leather with light blue stitching. Inside, with a suede headliner, a swirled wood grain on the dash and steering wheel inspired by Les Paul guitars and storage boxes that have been lined in high grade materials.

What isn’t yet clear is if Buick plans to move their vehicles upmarket, or if GL models will be an exclusive trim level, much like Cadillac’s Platinum range.

GALLERY: Buick LaCrosse GL Concept

Overshadowed by a lot of other produts, even within the GM umbrealla with Cadillac’s new XTS flagship sedan, the Buick LaCrosse GL Concept

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • Nikki Nikki on Nov 18, 2011

    Love the style, the color, two tone interior and really??!! Les Paul inspiration?! I'm in love!

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