2024 NACTOY Winners Revealed

AutoGuide.com Staff
by AutoGuide.com Staff

The 2024 North American Car, Truck, and Utility Vehicle of the Year (NACTOY) awards have been unveiled, showcasing the best new vehicles currently on sale. After evaluations, which involved hundreds of hours of research, driving, and analysis, the winners have been announced. These awards, known for their independence and comprehensive evaluation process, mark an important event in the automotive industry.

Car of the Year: Toyota Prius & Prius Prime

The Toyota Prius and Prius Prime have been selected as the North American Car of the Year. These models have been praised for their upgraded hybrid drivetrains. The plug-in Prius Prime, in particular, stands out with its electric range exceeding 40 miles, reducing the need for frequent gas station visits. Not only are these vehicles efficient, but they have also been noted for their attractive design, a significant shift from their earlier iterations.

Truck of the Year: Ford Super Duty

Ford's Super Duty has clinched the North American Truck of the Year title. This model features impressive towing and payload capacities, along with a range of powerful engine options including a 6.8-liter gasoline V8 and a 6.7-liter Power Stroke diesel V8. The Super Duty is not just about power; it also offers remarkable comfort and ease of driving, making it a versatile choice both for work and leisure.

Utility Vehicle of the Year: Kia EV9

The Kia EV9 has been awarded the North American Utility Vehicle of the Year. This electric SUV stands out with its three-row configuration, offering a spacious and practical design at a price point below other similar electric SUVs. Its eye-catching design and advanced technology make it a strong contender in the market. Additionally, the EV9 is set to be manufactured in the U.S., further enhancing its appeal.

A Rigorous Selection Process

The NACTOY awards, celebrating their thirtieth anniversary, began with a list of 52 vehicles. This list was refined at major auto shows in Detroit and Los Angeles, eventually narrowing down to nine finalists. The judging panel, comprising 50 professional automotive journalists from the U.S. and Canada, evaluated these vehicles on various parameters like innovation, safety, performance, and value. The confidential voting process, managed by Deloitte LLP, ensures an unbiased and collective decision from the jury.

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This article was co-written using AI and was then heavily edited and optimized by our editorial team.

AutoGuide.com Staff
AutoGuide.com Staff

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 1 comment
  • Cav81949522 Cav81949522 on Jan 04, 2024

    Hope these assessments went beyond the car showrooms to include road tests. Proven reliability can't be assessed without longitudinal studies