Nissan Juke-R Project Unloved By Nissan Executives

Jason Siu
by Jason Siu

Here’s a prime example of just how disconnected corporate executives are from their own world. Reports are coming in that Nissan executives aren’t too happy about the Juke-R project, a project that much of the public and the media are praising.

Apparently those suit-wearing, desk-sitting types were put-off by the idea that a group of engineers from the UK would take Nissan’s flagship and shove it all into an economy, compact crossover. Guess it’s unfortunate that they haven’t realized how great of an engineering effort it is, and how much the general public has embraced the project – even those that despise the way a Juke looks.

It’s believed that the UK team behind the Juke-R’s development never got approval from Nissan headquarters in Japan and was actually born in secret before all the teasers made it online. We still think it’s one of the coolest things ever and we just think Nissan HQ is a tad jealous they didn’t think of it first out in Japan.

[Source: Autoblog]

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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