Toyota Aims to Regain Top Automaker Spot in 2012
Toyota has announced new sales and production targets for 2012, which, if met, could place it back on top as the world’s largest automaker by volume. According to a just-released sales and production plan outline, the Japanese auto giant aims to manufacture 8.48 million Toyota, Lexus and Scion models in 2012, a significant 20 percent increase over this year’s projected 7.9 million unit sales figure.
In 2008 Toyota stole the title of world’s largest automaker from General Motors, which had held it for the previous 76 years and has continued to stay firm in the number one spot ever since. However, that three-year run is expected to conclude at year’s end, with GM taking over the top spot once again. In fact, with Toyota’s supply issues in 2011, due to the Japanese earthquake and tsunami, the automaker is likely to slip to third in the overall sales race with Volkswagen placing second.
Beyond 2012 Toyota continues to forecast growth, though of the less dramatic sort, with projected production of 8.98 million units in 2013 and sales of 8.95 million units.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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