Angry Cayenne Owner Stages Protest At China Porsche Dealer

Danny Choy
by Danny Choy

China is the new land of opportunity as businessmen gain newfound wealth from its booming economy. However, some have learned the hard way that money cannot buy happiness.

Last week, a Porsche owner was upset that his Cayenne SUV, worth a reported 2.7 million yuan, suffered a string of problems during the 2 months he owned it. Claiming that the serious problem nearly caused him to crash on two occasions, the Porsche dealership of Shenzhen agreed to fix the vehicle. Unfortunately, the problem inexplicably continued to resurface.

Although the Porsche dealer offered the owner to swap for another Cayenne, the owner demanded his money back instead. Eventually, the Shenzhen Porsche dealer submitted to the Cayenne owner’s demands under the condition that he sign a confidentiality agreement and to not disclose why he returned his Porsche. However, the agreement fell through and the Porsche dealership chose not to take back the lemon Cayenne after all. Taking matters into his own hands, the Cayenne owner decided to return his Cayenne on a flatbed truck and staged a loud protest right outside the dealer doors.

While the situation is certainly negative publicity, a senior executive from a premium car brand believes that incidents like this one would barely affect sales. As the Chinese economy continues to prosper, the demand for high luxury vehicles will not slow down.

Last year, a similar protest story involved a disgruntled Lamborghini Gallardo owner that hired a bunch of men to publicly destroy his defective Italian sports car on China’s World Consumer Rights Day.

[Source: China Car Times]

Danny Choy
Danny Choy

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  • C.A. C.A. on Jan 19, 2012

    The dealership should have bought the car back, and sent it back to Germany so they could evaluate "why" this particular car has so many problems.